Copy-Writer | Advertising

With experience across 200+ campaigns, I translate brand strategy into impactful scripts and content that balance creativity with commercial effectiveness. My approach combines cultural insight, consumer psychology, and entertainment value to create stories that not only capture attention but sustain engagement and drive brand affinity.

VIETNAMESE Culture-led Storytelling
Emotion-led Storytelling
Humour-led Creative
Music-driven NarrativE
Testimonial-led Narrative

FMCG | L’Oréal, Nescafé, Heineken, Lay’s, Lipton, Maybelline, Ajinomoto, Knorr, Comfort, Surf, Attack, Acecook, Vinamilk, Sting, Saigon Beer, Larue Beer, Chin-Su, MeatDeli, Bivina, Lotteria
BANKING & Fintech | Vietcombank, Techcombank, VietinBank, Sacombank, SHB, MoMo, Viettel, VNPay, NAPAS
Platforms & GAMING | Grab, Tiki, VieON, Bigo Live, PUBG, FIFA Online, Gunny
Electronics & Automotive | LG, Panasonic, Oppo, Vivo, Aqua, Honda, Suzuki
Women & KiDs | L’Oréal, Maybelline, Biore, Klairs, PNJ, JEX, L’Soul, Vinamilk, TH True Milk, Nutifood, LOF

Lotteria | Jsol

VNPAY | Superman

VNPAY | Duong Qua Co Co

Game Vo Lam Truyen Ky

Klairs Vietnam | Tinh dau quoc dan 4

Klairs Vietnam | Tinh dau quoc dan 2

Klairs Vietnam | Tinh dau quoc dan 1

Vivo V60 Lite | Quang Hung MasterD | AI 4 seasons

Vivo V60 Lite | Quang Hung MasterD | Halloween

LG DUALCOOL AI Air

Vivo Y29

LSOUL

PUBG MOBILE 2024

Sanite

Vinpearl Phu Quoc (Korean Market)

Hello Café VNG 2

Hello Café VNG 1

Hello Café Indo 2

Hello Café Indo 1

Hello Café Thailand 3

Hello Café Thailand 2

Hello Café Thailand 1

P/S Vietnam

Vietjet - Miss India

Comfort Vietnam Tet 2024

Vietinbank

Chinsu Sa Te Tom 1

Chinsu Sa Te Tom 2

Chinsu Sa Te Tom 3

SHB

King Sport VN

Klairs Vietnam

Knorr

VinWonders Vinpearl

VNPAY

Vinamilk

Vietinbank

Oppo Reno8 T - 4

Oppo Reno8 T - 3

Oppo Reno8 T - 2

Oppo Reno8 T - 1

PNJ

Honda Vietnam

Lay's Vietnam

Ngoc Dung

The Gioi Di Dong

Napas

VNPAY Ve Xem Phim

VNPAY Goi Taxi

VNPAY Tang 1 Trieu Dong

Vo Lam Truyen Ky

Lof

SACOMBANK - ĐỒNG HÀNH CÙNG DOANH NGHIỆP

K-Coffee

Fifa Online 4

De Obelly

Fifa Online 4

LOF

JEX

Oatta Slim

AB Beauty World

FO4 Vietnam

Nutifood GrowPLUS+

Sacombank Doanh Nghiep

30 Nam Sacombank

Gunny Origin

TRẠM SẠC CẢM XÚC - NGÔ KIẾN HUY X SUNI HẠ LINH X SEACHAINS X HỨA KIM TUYỀN | OFFICIAL MV

Bigo Live

Sai Gon Beer - Tet 2021

Lay's Vietnam

Ajinomoto Vietnam

Yen Thien Viet

Honda Vietnam - Hy Sinh Tham Lang

VNPAY - QR

Vietcombank - VCB Rewards

GrabExpress

Heneiken

GrabNext

VNPAY

LG - Toa sang Viet Nam

Surf - Dai chien am nhac

Johnson's Baby

L'Oreal

Tet Toc Chien

Nam Ngu Tet 2021

Aqua Vietnam 25 nam

Panasonic Tet 2021

Lipton Tet 2021

Bivina Tet 2021

Knorr Tet 2021

Surf - Don Sach Gian Hon Don Tet Vui

Sacombank

Fifa Online

Sam Ngoc Linh

Free Solar Son Ha

Hao Hao - Lam Goi Do Them

Meat Deli

Viettel

VinID

Honda Vietnam

Acecook Viet Nam - Mai Ben Nhau Ban Nhe

Surf - Sang Nang Chieu Mua

PUBGM - Dong Chien

Apple - Momo

Fifa Online 4 - U23 Vietnam

Sting - Yeah1

Manulife Vietnam

Knorr Tet 2020

Maybelline Tet 2020

Bia Larue Tet 2020

Tiki - Sinh Nhat Huyen Thoai

Tiki - Bam La Co

Tiki - Lam Dau La Het Tet

Nescafe - Mood Len Cho Chi

Canifa - Ve Dep Rieng Moi Nguoi

Viettel ST15K & ST30K

Sony A7III - Cho Thoi Khac Vo Gia

Vivo - Thi Tran 3/4

Kao Vietnam - Nuoc giat Attack

Nescafe Tet 2019

Fifa Online 4 - F4 Team

Fifa Online 4 - Santa Fifa

Revive Chanh Muoi - Nong Xe Mood

Biore Vietnam - Em Gai Nang

Biore Viet Nam - Vu Dieu Diet Khuan 2

Biore Vietnam - Vu Dieu Diet Khuan

TH True Milk

Vietravel

Suzuki Vietnam

Honda Vietnam 1

Honda Vietnam 2

Honda Vietnam 3

Honda Vietnam 5

Copy-Writer | Advertising

VIETNAMESE Culture-led Storytelling

Emotion-led Storytelling

Humour-led Creative

Music-driven NarrativE

Testimonial-led Narrative

FMCG | L’Oréal, Nescafé, Heineken, Lay’s, Lipton, Maybelline, Ajinomoto, Knorr, Comfort, Surf, Attack, Acecook, Vinamilk, Sting, Saigon Beer, Larue Beer, Chin-Su, MeatDeli, Bivina, Lotteria

BANKING & Fintech | Vietcombank, Techcombank, VietinBank, Sacombank, SHB, MoMo, Viettel, VNPay, NAPAS

Platforms & GAMING | Grab, Tiki, VieON, Bigo Live, PUBG, FIFA Online, Gunny

Electronics & Automotive | LG, Panasonic, Oppo, Vivo, Aqua, Honda, Suzuki

Women & KiDs | L’Oréal, Maybelline, Biore, Klairs, PNJ, JEX, L’Soul, Vinamilk, TH True Milk, Nutifood, LOF